& nbsp; & nbsp; & nbsp; [Chinese shoes Network - brand observation] Nike for the promotion of women's sports and held fitness activities "N + TC Tour" kicked off in China, female consumers in the world's largest sporting goods production the commercial territory's role has never been so important, the Chinese market is no exception.
March 8 this day, Shanghai New Jiangwan City in Yangpu District, Road No. 99 football pitches, a huge white awning sprung. Full of rhythmic sound of music and passwords, 1000 wearing a printed fluorescent "hook" movement vest women, follow the beach volleyball world champion Zhang Xi, the world sprint champion Allyson Felix and professional fitness coach together, complete a continued full four hours of aerobic exercise.
Campaign rally This has meant carnival, in fact, is for the promotion of women's sports Nike held fitness activity that is named "N + TC Tour", Nike hopes this year to further develop China's women's sports market .
The band held a similar tour in each city, after Shanghai, the Nike team will continue in Hong Kong, Taipei, Guangzhou and Beijing do the same thing, and to organize the women of different number of kilometers road race events in April.
Early in the 1980s, Nike has rea Cheap air jordans for sale lized the potential of the female market, but the market has never been taken seriously as now. Last October 22, the official opening of the New York Nike Nike Women 2015 Spring Series, when the company's CEO Mark Park represents to 2017 fiscal year, Nike's goal is the income scale female product lines from $ 5 billion today increase to $ 7 billion. A month later, in an important business district in Shanghai, the ICC iAPM four, Nike China's first woman to experience the store opened.
This is the world's largest sports brand sound positive momentum vastly into women's sports market. Considering the female consumers of sports attire in addition to the requirements of easy to use, also called fashion, in product design, Nike began to frequent cross-border cooperation with fashion designers, designers are listed in the list of its cooperation German designer Johanna Schneider, there are Japanese fashion brand Sacai. And all these designers cooperation models in China for sale.
But only look better products far from sufficient to establish superiority in this new market, either Adidas or New Balance are planning to open up China's massive female market. So Nike think we need to do further - to consumers disseminate health knowledge to cheap foamposites guide their lifestyle changes.
"Our biggest problem is not to keep up with the question, is how can guide it, to allow consumers to have a brand that is always with me and went to see farther and more interesting things." Nike Greater China Senior Communications Director District HuangXiangYan said.
will be launched N + TC Tour and open enrollment news in China, the earliest in the first micro-channel and Nike + platform release. Nike + Training Club (N + TC) and Nike + Running Nike developed two health tracking application, the former mainly for women, in more than 100 training programs, coaching in the form of video clips of demonstration exercise movements; the latter is a Record actors running mileage routes App, and marked running shoes situation and weather conditions. Each completed one kilometer, the participants will be heard kilometers headphones by its push notification and pitch, running over, some people voice prompt will tell you just beyond themselves.
Nike opinion, whether you download the N + TC or download Nike + Running suggest that you would be their target audience, this activity may be of interest. In the world, currently has 9,000,000 female downloaded Nike + Running, most of which are heavy users of this cheap jordans online App, or that is running cultural currents fans.
In China, running and fitness culture is popular with incredible speed, Iris Lin living in Shanghai is a city of runners. Iris in fashion retailer IT group work, from 2013 started using Nike + Running. 2-3 times a week running her unshakeable habit, and the running theme Share data circle of friends. Apart wearing Nike + FuelBand bracelet, substantially all of sports equipment came from Nike. For her, running to earn Fuel Points FLAC ring record to make sports more interesting.
"In addition to N + TC and Running, I will hand App Nike + Fuel ring," Iris told news reporters interface, "Every day I give an amount set itself is sure to go to 2000 meters, I think this is an incentive because I spent more than a year has now become a habit, basically can not stop. "
Iris Lin circle of friends to share the running score
by N + TC and Nike + Running these two applications, not only Nike also formed a new community to provide services to female consumers, provided by these data-sharing App for Nike.
"You may think that someone going to eat after work, you're going to exercise, you are alone, in fact, today there are 999 individuals and the same." HuangXiangYan told news reporters interfa cheap jordans for sale mens ce.
Of course, these data also help determine the female market and design products: for example, the habit of running a city, day or night, if you prefer a city at night, Nike will join some of the security considerations in product design; In addition, Asia, Europe and the Americas have their popular sports, different sports, women's underwear consumer demand for sport will change.
like this woman tried to grab Iris Nike wants consumer groups, in China they are now mainly concentrated in the cities. November 2014, the world's second woman Nike store opening in Shanghai, in HuangXiangYan view, Shanghai women absorb knowledge, changing lifestyles, changing values, faster, and high degree of acceptance.
N + organized such an event TC Tour, but also the social order through social media, word of mouth, increasing exercise habits of proportion in Chinese women. Throughout the Greater China, Nike total 60 around core fitness coach, Nike design activities, together abroad for training.
"When the brand forward in helping consumers, only way to form the mainstream values, when one thing is not the mainstream values ??of the time, it is difficult to raise the participation rate." HuangXiangYan said.
But Nike also know that everythi cheap jordan shoes for men ng fell on the final sale of the stores, here is the brand and the consumer real local contact occurs. Nike manufactured atmosphere. On the training of the sales staff, there is a principle of Nike athletes for athletes, not a salesman for athletes.
Nike in Shanghai Huaihai Road, officially called the manager of Coach (coach), the staff is the Athlete (Athletes), and the store manager is itself Guangzhou half marathon champion horse. Because there is experience and knowledge of professional training, the staff know a person to run five kilometers which will need to overcome the physical and psychological difficulties faced, how the final product was suitable for him.
"From 2014 to 2015, the relationship between brands and consumers have been satisfied with me just let you love me, but more that I lead you." Market research firm Millward Brown Global CEO Wang Xing of the interface news reporter said.
Nike woman official micro-Bo, they specifically for female consumers the latest release of the brand slogan, "only more like," Look, if you put two words together with the Brazilian World Cup slogan "Bo everything", you will find This type of propaganda slogans are close to imply stimulating Nike and consumers to establish principles closely linked.
2013 In October came the Nike Women's Marathon in San Francisco, at the end position, the San Francisco firefighters who will wear a decent suit, holding a flag of blue-green color boxes with white ribbons, waiting for every girl, and Tell her you just completed your marathon, the box is printed with Nike Logo triangle Tiffany necklace. In HuangXiangYan eyes, this experience is very important, "Everyone will think my first marathon was completed in this case, so we think it is a celebration."
"Nike existing technology products, but also the emotional contact, but now lead the formation of a consumer advocate, if consumers are willing to follow, then, Nike can continue to build a better eco-system." Wang Xing said.
Whether it is marketing activities, spring and summer women's new products, provide information and services for the digital community, or the line store consumer experience, all of which put together a comprehensive marketing plan is Nike in China, but if you stand far point of view, will feel they seem to only do one thing: on a piece of land is zoned as a big circle, so that more women come in. (Chinese shoes Network - the most authoritative and most professional shoe News Media Partner: Four Seasons Retro jordans for sale Bear shoes)release date: TBDThanks to the former godfather of the trend of hand-picked, the early years NIKE engraved one after another Woven series models, the two teamed up again for the Woven Style "fanning the flames", fueled under section Woven series finally successful comeback, more gradually into the temple of the trend, become a public fashion enthusiasts sought after target. Although today's Woven also little sign of "water tail", but Nike to continue past popularity, occasionally relatively high-profile launch of some unique styles. As recently Nike NSW to running style modeled reinvented Mayfly Mayfly Woven TZ, the left and right ends of the shoe body to join the knitting elements, followed by the position also joined the leather collage details that make this sneaker double would have been used to change the running movement get more fashion taste, it does not yet have specific release news, interested friends may wish to follow-up reports it.
Source: highsnobietyOne of the first questions every sneakerhead wonders going into the New Year is, what will be this year??s Air Jordan 11 holiday release?
Advertisment At the moment we have no clue what it could be, but wouldn??t it be nice to see more Air Jordan 11 r eleases than just holiday drops?
So with that being said, we had a little fun and put together five Air Jordan 11 colorways we??d like to see drop in 2016.
Air Jordan 11 ??White Gum??
To kick things off we start with the Air Jordan 11 ??White Gum?? that features a full White upper with Gum accents and a matching Gum rubber outsole.This year??s Air Jordan 11 ??72-10?? Holiday 2015 release will commemorate the ??95-??96 Chicago Bulls 72-10 record season.
Advertisment The Air Jordan 11 will have similarities to the Air Jordan 11 ??Space Jam?? but will be featured with Red accents instead of Blue, as well as a iridescent-like glossy patent leather overlay. They??ll feature a thick premium leather upper build (instead of the traditional mesh), much like the prototype sample pair we seen awhile ago, that will sit atop a traditional Air Jordan 11 translucent outsole.
Other details will also include an embossed Jumpman logo on the back heel instead of embroidered, as well as a Blacked out ??23?? on the upper heel, along with the classic rope laces, Black/Red carbon fiber and the numbers ??72?? and ??10?? on the lace tips. You can also expect another raise in the retail price tag, as they??ll be set to release at $220 USD. The shoes will come cheap jordans for sale housed in the traditional slide out packaging.
Air Jordan 11 72-10 Release Date
Get a closer look at all the additional detailed photos, on-feet looks and how they??ll come packaged ?C which will carry on its traditional box, below of the Holiday 2015 remastered Air Jordan 11 Retro ??72-10?? edition.
The ??72-10?? Air Jordan 11 will officially release just in time for Christmas on Saturday, December 12th, 2015 at select Jordan Brand retailers in full family sizing. The retail price tag is set at $220 USD.
Let us know what you guys think in the comments section below. Would you have been happier with the Space Jam 11s?
Air Jordan 11 Retro ??72-10??
December 12, 2015
RELATED: Air Jordan Release Dates
UPDATE: Nikestore has restocked the Air Jordan 11 ??72-10?? but there is only one thing you need to unlock the shoe for availability, an access code. Once you get the code then you can cop here.
UPDATE: The highly anticipated Air Jordan 11 ??72-10?? is set to debut tomorrow, December 12th in full family sizing that will be widely available at select Jordan Brand retail stores. Check out the latest images below and for those that can??t get a pair online/stores, there??s always eBay.
Retro jordans for sale
UPDATE: You can expect the Air Jordan 11 ??72-10?? to complete a lot of sneakerheads Christmas list and while we are only days away from the drop, we now take another look at a few on-feet images via Finish Line.
UPDATE: Nike has just announced that they have moved up the release date of the Air Jordan 11 ??72-10?? from December 19th to now December 12th. A full week ahead of its original release date.
They??ll officially launch on December 12th at 10AM EST/7AM PST on Nike.com. The retail price tag is set at $220 USD.
UPDATE: Here are an on-feet and video review of the Air Jordan 11 ??72-10?? from @iAmTMCII that gives you a detailed look and honest opinion of the highly anticipated release.
Air Jordan 11 72-10 On-Feet Review
Air Jordan 11 72-10 Video Review
UPDATE: One of the hottest releases of the year, the Air Jordan 11 ??72-10?? is officially only days away from releasing. Check out these brand new 12 detailed images via Kenlu of the holiday Air Jordan 11. Who can??t wait for December 12th?
UPDATE: Check out the latest images of the Air Jordan 11 ??72-10?? below via Bounce that will be debuting on December 12th.
UPDATE: Following official images, we now get another look via Kix Square at the highly anticipated Christmas 2015 Air Jordan 11 ??72-10?? that will be available on December 12th.
UPDATE: Here are official images via @J23App of the Air Jordan 11 ??72-10?? that debuts on December 12th and will retail for $220 USD.
UPDATE: From November 19th through December 18th Finish Line will be giving away one pair of the ??72-10?? Air Jordan 11s each day. Just post on Twitter or Instagram featuring your best street style, follow them, and hashtag #EpicFinish. They??ll reach out to the person with the best post each day to get your information they can send you out a pair of ??72-10?? Jordan 11s when they release on December 19th. To enter, click here.
UPDATE: The Air Jordan 11 ??72-10?? will be available in full family sizing, and here is a detailed look via Sole Heat at the gradeschool version.
UPDATE: The Air Jordan 11 ??72-10?? will also be available in baby sizes for the entire family to enjoy. For interesting in scooping up some baby ??72-10?? Air Jordan 11s today find them via eBay.
UPDATE: Jordan Brand athletes are already starting to receive their Christmas package that includes the ??72-10?? Air Jordan 11. Here is a closer look from @ripcity3232.
UPDATE: With every holiday Air Jordan release, Jordan Brand will be debuting matching apparel to go along with the launch. Here is a first look at what to expect from the highly anticipated Air Jordan 11 ??72-10?? apparel collection via @icyheatsole.
UPDATE: Here are the latest on-feet images of the highly anticipated ??72-10?? Air Jordan 11 via mikez_tagram. For good measure there is even a glimpse look at the ??Burgundy?? Air Jordan 5 that would make for one hell of a nice retro release in 2016.
Air Jordan 11 72-10 On-Feet
UDPATE: Today at the Jordan Brand Holiday 2015 event, they displayed their upcoming Holiday releases that included the highly anticipated ??72-10?? Air Jordan 11. One of the key reports of the event was the official pricing for this year??s holiday Air Jordan 11, which is set to be $220 USD. Check out a few of the images from the event via @j23app and @shegotgame below and let us know if you??re happy about the new pricing in the comments section.
UPDATE: Here are some exclusive on-feet photos from @wattsgoodie of the highly anticipated Air Jordan 11 ??72-10?? release. Check out the images below and be sure to follow Watts Goodie on both Twitter and Instagram.
as Adidas's vice president of global entertainment markets and artists; Jon Wexler arguably the key to bringing , Kanye, West into the Three Stripes brand. Therefore, if he has a complete YEEZY series, it is reasonable. Jon Wexler earlier in the Instagram shared a shoe picture, from YEEZY BOOST; 350 Turtle Dove; "the first" color to YEEZY; BOOST V2 350; last year all the color, and the new "red" color appeared among them. In addition, he also owns all YEEZY BOOST 750 and full black color matching YEEZY 950 BOOT, as well as American football shoes and baby shoes versions of YEEZY BOOST 350.
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