& nbsp; & nbsp; & nbsp; Core Tip: According to French media reports, the Adidas company executives said, in view of Chinese wage increase, to reduce production costs, Adidas ready to be part of the production and procurement transferred from China. Meanwhile, sources said, Nike, Puma and other international giants are ready to be part of the shoe production and procurement transferred from China. October 23 reported that, according to French media recently reported that Adidas CEO Hainer said that given China the wage level continues to improve, to reduce production costs, Adidas ready to part production and cheap jordans online procurement from China transfer out.
At the same time, sources said, Nike, Puma and other international shoe giant is also preparing to part of the transfer of production and procurement from China.
"For the news, we are not very clear." Recently, Adidas due to the high labor costs in China will reduce the proportion of production in China a message, reply Adidas (Suzhou) Co., Ltd. extremely cautious.
high costs caused by Adi "running away"
"within the company is discussing a phased roll-out will be the production base of China's problems, has been sent to study in Southeast Asia, mainly China's rising cheap jordan shoes for men manufacturing costs and tightening." A Adidas China confirmed to reporters. Currently, the Adidas products nearly 50% are made in China, the country has 264 manufacturing plant. But in recent years China's footwear industry costs have been rising, exceeding the expectations of Adidas, so they consider to be transferred.
Asia Footwear Association Secretary-General Li Peng, China's footwear industry in recent years, overall costs rose by 25% to 30%, while the footwear industry average profit margin of 5% to 8%. Especially in the RMB exchange rate instability, may engulf orders profits and even loss-making enter Retro jordans for sale prises.
It is reported that Adidas is very concerned about the continuous appreciation of the RMB, the Government of processing trade policies and the impact of new "Labor Contract Law" on the investment environment in the Mainland, and its large-scale manufacturing enterprises in Guangdong Wanbang Shoe companies had intensive discussions. For cost-push increase request foundries, Adidas has made some compromises.
China's footwear industry reshuffle also allow Adidas to orders placed embarrassment. "Now is the factory and the buyers of the game process." A shoe company analysis, the current footwear enterpr cheap jordans for sale mens ises in Mainland China and affiliated companies, nearly half collapse or atrophy, enhanced bargaining power of large factories, buyers have a lot of hands Unwilling to fare increases and lower orders do not go out, so buyers and factories are in a stalemate. "In the course of the game, the Chinese business orders lost 10% to 15%, the main flow of the Southeast Asian region."
foundry to be "held hostage" Object
There are long-term study of clothing specialist shoe management told reporters, in fact, in recent years, Adidas and other multinational brands are reducing the proportion of production in China, mai cheap foamposites nly in increased production cost pressures. And Adidas in the "exodus" of the same time, some foundries have been his "hostage", together went "abroad."
According to reports, Taiwan's Yue Yuen Group, set up many factories in mainland China, is dedicated to Adi do OEM, and Southeast Asia in recent years have begun to shift, leaving factories in mainland China has shifted from coastal areas to inland.
It is understood that Windsor has more than a dozen industrial zones in Vietnam and Indonesia, hundreds of thousands of employees, the proportion of the increasing production of footwear beyond mainland China. " Cheap air jordans for sale Has been acquired by Adidas Reebok shoes in Vietnam a month production capacity as high as more than 100 million pairs." Adidas R & D Center main ???? Hung said, it is a shift in the process, Vietnam, Indonesia shoe orders increase, naturally implies a reduction of orders in mainland China.
Industry analysis: "If Adidas and other companies to reduce large-scale production line for OEM and matching impact is significant, because many of these companies is difficult to survive independently, just part of the process, relying Adidas and other orders for these companies to survive, external rotation after the ord Retro jordans for sale er, the pressure of these enterprises increased sharply. "
It is understood that Nike also require some Chinese shoe companies moved their production bases in India. It is reported that, for these brands do OEM business has a certain scale and qualification requirements.
General manager Suzhou a garment trading company, told reporters: "A lot of plants that only by constantly shift factory, move on to more abundant raw materials, low labor cost areas to survive." He said Adi foundries end of their Supplying a single number has been reduced, the total agents take price also increased.
"foundry business situ cheap jordans for sale ation is very delicate, the key depends on the bargaining power between OEM brand is." Anonymity of the internationally renowned sports brand OEM company official told reporters that his company also In Jiangsu, the partners had asked them to co-invest and build factories in India. But in the study of India's resources, he found inadequate facilities, and other factors have led to worker time capacity can not meet the requirements, causing increased costs, so now only the sidelines.
just agree, in fact, many companies have begun to "turn out the manufacturing in China" layout, or at least when the incremental development of the global market, not the Chinese as the first consideration.Tianjin new world of friendship: the limited edition NK AJ6GS in February 14th;is not difficult to find, mutation evolved, and so has always been the maverick Japanese designer style, you can see the commonality of Japanese in any given field, and you generally familiar with the apparel industry, is the most classic example One of the. look at Harajuku NIKE latest exhibit this double special custom Air Force 1 Bespoke, described the bizarre charm of Japan to design a table exhaustive. Horse hair material to create a heel detail with Tiger lines, the first part of it is irrelevant to the frog patterns on canvas material, the use of yellow, gray and black two-tone throughout Xieshen, tell the truth, the pattern Although the weird combination, but no matter the tone or visual lines are obviously very harmonious structure, recently interested friends may wish iD shoes as a reference, may be able to help you learn from each other to create more excellent works!
Source: sneakernews& nbsp; & nbsp; & nbsp; [Chinese shoes Network - Brand Dynamics] leading sporting goods manufacturer Nike (Nike) The latest financial results, due to the gross margin expansion in the second quarter 2014 earnings growth rate is more than the total revenue increase fast, but the lack of future orders growing strength, fear of the impact of Nike stock.
As of November 2014 to the Sange Yue, Nike net income increased 23 percent to $ 655 million, reflecting strong overall revenue growth rate and gross margin expansion. According to Thomson Reuters (Thomson Reuters) forecast earnings per share growth of 25 percent to 74 cents, beating analysts' estimates of 70 cents.
Gross margin increased 120 basis points to 45.1%, mainly because of Nike development towards higher margin products, the continued growth of high-margin and DTC (direct-to-consumer marketing) business, as well as to benefit from moderate growth factors such as foreign exchange .
Total revenue increased 15% to $ 7.4 billion. Nike brand sales rose 17 percent to $ 7 billion, in addition to golf categories of products, all types of products Jieyou growth. By existing direct distribution market is growing, as well as European and Asian markets, driven by the conversion, Converse total revenue increased 24% to $ 434 million.
However, after Nike to disclose its main markets of Western Europe, although future orders will grow by 13%, but less than 15% of the expected Plateau, and its shares have dropped 2.1 percent to $ 95.08.
Nike CEO Mark Parker said: "The strong growth in the second quarter data shows that Nike is a growing force in the business because we have been focused on the largest opportunities, so our product portfolio and product capabilities continue to grow up. combination of breadth and depth, season after season, year after year for Nike to bring dazzling report card. " (Chinese shoes Network - the most authoritative and most professional shoe News Media Partners: Hee-meter Mount Nick official website)
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